Making An Impression
Archbishop Molloy High School is one of the more prestigious private school in New York City. The new president of the school felt a need to upgrade the student's uniforms as part of the new branding effort for the school. The schools's logo art needed to be simplified so that it can be embroidered without compromising on the small details that are a significant part of the symbol.
Many tests and prototypes were explored before arriving at the final versions shown here.